Literature review on role of sales promotion on fmcg
―consumer perception towards integrated marketing communication tools in fmcg personal selling, sales promotion, public relations and direct marketing the present study is carried out to understand the impact of imc tools on the purchase of fmcg products literature review: vol-3 issue-1 2017 ijariie-issn(o)-2395-4396. The onslaught of sales promotion activity over the last several decades has eroded the value of the short-term requirement to act on sales promotions many customers are conditioned to expect a promotion at the time of purchase otherwise they may withhold or even alter their purchase if a promotion is not present. Most standard books on marketing area have been written by american authors though there are a number of books on sales and distribution management by indian authors as well, these books do not present the indian conditions in the right perspective. The influence of advertising on consumer brand preference adeolu b ayanwale, taiwo alimi and matthew a ayanbimipe literature review definition of advertising advertising, sales promotion and public relations are mass-communication tools available to marketers as its name suggests, mass commu.
These are namely: advertising, sales promotion, public relations, personal selling, and direct marketing some results have been taken to determine the role of. Literature review on role of sales promotion on fmcg an article review on” sales promotion - a missed opportunity for services marketers” introduction the research article which our group selected is available on international journal of service industry management, vol 6 no11995pp22-39. The impact of promotional tools on consumer buying behavior: a study from pakistan aurangzeb mughal relative literature review of sales promotion techniques like, buy-one-get-one-free, coupons, literature review promotion effects on consumer buying behavior.
Review of literature abdul majeed c “a study of the effect of sales promotion on consumption of fast moving consumer goods in kerala” thesis department of commerce & management studies, university of calicut, 2007 sales promotions do not affect post promotion brand preferences in general. Literature review nature of sales promotion promotion is one of the key factors in the marketing mix and has a key role in market success promotion is used to ensure that consumers are aware of the products that the organization is offering the promotional mix. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions example – if an e-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal.
A study on role of sales promotion in fmcg products towards instant cooking food products stant food products and role of sales promotion v to analyze factors influencing the buying behavior of in- review of literature brown et al(2000). Effects on consumer sales promotion: a major development in promotions by developing effects on consumer sales promotion a major development in fmcg sector keywords: consumer, fmcg, sales promotion, retail, trade i introduction retail sector is very biggest industry of world wide indian retail shops is many of owner manned small shops. New trends involved in sales-promotion mdu activity (multi dwelling unit) this one of the best promotional activity now a day's used by telecom industries, medias and other fmcg companiesmulti dwelling unit means a society with more than 300 families. The role of advertising in consumer decision making dr dprasanna kumar & k venkateswara raju associate professor, k l u business school, guntur, andhra pradesh, india literature review sales promotion and public relations are mass-communication tools available to marketers.
I abstract the research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. In a series of articles considering the development of public relations kitchen (1991, 1993, 1995) stipulates that considerable development has taken place in relation to public relations development in uk fmcg firms, both in a marketing and corporate communications sense. Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. Effect of sales promotion on the sale of fmcg products 1 pillai’s institute of management studies & research sector 16, new panvel east, navi mumbai - 410206 effect of sales promotion on the sale of fmcg productsa project on wrt retail malls (submitted in partial fulfillment of the award of the degree of master in management studies of university of mumbai) submitted by sayed imran. Not for the different type sales promotion such as consumer sales promotion, trade sales promotion or business sales promotion and most researches have been done for product and service without divide different type such as electronics, vehicle, furniture, banking, fmcg and so on.
Literature review on role of sales promotion on fmcg
Many as 2,050 schemes of promotion of amount rs 80,000 crore in the fmcg industry (dang et al, 2005) reasons of the difference in impact of sales promotion 2 literature review an important role in the success of a firm (jiang and rosenbloom, 2004) moore et al. Consumer oriented sales promotion of hul skin care products, thanjavur district-empirical study mrskr1mahalaxmi, nandhinin2 fast moving consumer goods is the fourth largest sector in the indian economy the market size of fmcg in india is projected to grow. Sales promotions have an important role in the marketing programs of retailers a large percentage of retailer sales is made on promotion, as illustrated by the numbers in figure 1.
- Market penetration through sales promotion - a review subhasis sen and kannan rajagopal early trials (malviya, 2015) it has also been observed literature review a study by yeniyurt, townsend and talay (2007) shown significant outcomes with respect to the role of psychic distance and experiential learning there are.
- Augmentation of promotion sensitivity for fmcg in india consumer, sales-promotion, fmcg, india introduction the term ‘fast moving consumer goods’ (fmcg) is easy to understand but hard to define fmcg is by and large used in india for products which are used in our day to day life review of literature in his research paper, preeta h.
Impact of in-store display on sales: a comparative study among new and mature product samiya loya many researchers have found the advertisement to plays a significant role in boosting sales the modes of promotion have evolved over the years literature review. Sales promotion is the activity that aims directly to influence buyers to buy products and increase sales in sales promotion mainly three parties. Literature review mitul deliya & bhavesh parmar (2012) has studies the “role of packaging on consumer buying behavior – patan district” the aim of this article is to get the a study to point towards role of packaging on consumer buying behavior.