Halal certification an international marketing issues
In lieu of the paradigm shift on global issues such as sustainability, environmental protection, and animal welfare, the potential growth of the halal industry. Other issues such as halal certification and using logo to rectify marketing tool for business expansion halal governance hinders the process of certification, and thus has made it difficult as an international standardized logo to be used for all the muslim nations  globally, jakim’s halal logo is among the well-known symbols. Halal hotels in malaysia: certification, issues and challenges tourism and hospitality essentials (the) journal, volv no22015- 897 halal hotels in malaysia: certification, issues and challenges. Halal certification: an international marketing issues and challenges berlin: proceeedings of the 8th world congress of the international federation of scholarly associations of management, berlin september 28–30. Malaysia - trade barriersmalaysia - import tariffs technical barriers such as halal certification for the importation of meat and poultry are regulated through licensing and sanitary controls the us commercial service of the us department of commerce utilizes its global presence and international marketing expertise to help us.
Based on the pioneering and global role for the muslim world league, and its work in all fields pertaining to islam and the islamic dawa, international islamic halal organization was established as one of the affiliated bodies of mwl , to complete the leading role of the mwl in serving muslims and enhancing their affairs. Issues to consider when marketing halal products: slaughter methods (stunning , post-stunning, thoracic sticking, time of death, and mechanical slaughter) fish items (what to consider and what not to consider as halal. Halal certification: an international marketing issues and challenges 10 introduction in the muslim majority, malaysia, the concept of halal is an absolute marketing challenges last update: 2 year ago. Halal meat is meat of animal slaughtered according to quran and sunnah and thus permitted for consumption by muslims halal meat market is the segment of much bigger food market, which offers goods that can be deemed as halal in the case of meat, the qualification of halal addresses the practice of slaughter, and it is therefore comparable to other credence attributes that refer to the.
The ethical aspects of halal certification of medical devices in malaysia nur halal built-in through the production chain and also the procedure to comply with the international standard as well as m r 2012 issues in halal packaging: a conceptual paper international business and management, 5, 94–98 doi:103968/j ibm. Respect to attributes such as food safety, hygiene, food quality, marketing aspects and certification issues it is also gathered that there are significant differences between them with respect to market signals, islamic attributes, marketing benefits, cost of compliance and local awareness 33 halal certification – international. – the purpose of this paper is to examine how consumers perceive the trustworthiness of halal certifications from various muslim and non-muslim countries, a topic highly disregarded despite the size of the market and the importance in penetrating the multibillion market. The issues encountered on halal packaging are halal certification on the packaging, the halal methods of product handling and halal traceability of the packaging there is a need for greater study on halal packaging although a lot of researches solely done on the halal ingredients or contents only. This paper discusses the marketing challenges in dealing with the halal issue it makes reference to malaysia’s halal certification policy and procedure as the country has set itself to become the major player in providing halal products and services.
This literary paper focuses on issues and challenges of trainings for the halal industry the needs for halal professional increase drastically after the introduction of malaysian halal certification which lead to the demand for certified and competent halal executives and halal committee members. However, the standard and halal certification used all around the world are different due to the disagreement over animal feed, slaughtering methods, packaging, logistics and other issues (ab halim and mohd, 2012. From marketing and international business studies, there is the crucial issue of the degree to which a country of origin matters to the consumers in making the purchasing decision (hermelo and vassolo, 2011) shafie, s, and othman, n (2006), halal certification: an international marketing issues and challenges, journal of marketing.
Shahidan shafie and md noor othman (2006), “halal certification: an international marketing issues and challenges”, proceeding at the international ifsam viiith world congress, held from 28-30 sept 2006 at berlin germany. Halal certification: an international marketing issues and challenges 10 introduction in the muslim majority, malaysia, the concept of halal is an. Halal certification is regulated by state authorities in malaysia and brunei in other countries, where states are wary of wading into religious matters, defining authenticity is left to the. Aziz y and nyenvui c 2012 the role of halal awareness and halal certification in influencing non-muslims’ purchase intention in proceedings of the 3rd international halal certification: an international marketing issues and challenges online hishamuddin ahmad 2007 community participation and empowerment:anapproah for jakim halal. The world halal council (whc), established in december 1999 for instance, has spent several years working towards an international halal certification standard the council, which is comprised of halal certifiers from around the globe, is currently still working through ‘thorny issues’ and controversial topics pertaining halal dietary laws.
Halal certification an international marketing issues
The global halal food market and updates on global halal standards the world bank halal certification process, issues of abuse, international halal integrity (ihi) alliance ltd/ world halal forum secretariat email: [email protected] [email protected] About muis halal certification m uis offers 7 types of certification schemes for food and non-food companies within singapore assessment is thorough, as the whole production process – from raw materials or ingredients right up to the sale of the end product – is closely scrutinised to ensure they subscribe to the substance and spirit of the islamic law. Abstract this study focus on the issues and challenges of halal food industry implementation in malaysia conflict to conflict to decide the halal-ness of the product is a new concept worth being discuss in the context of halal food implementation and.
The concept of halal products or foods is now gaining a worldwide discussion due to its recognition as an alternative benchmark for safety, hygiene and quality assurance of what we consume or drink daily thus products or foods that are produced in line with halal prescriptions are readily acceptable by muslim consumers as well as consumers from other religions. Halal certification: an international marketing issues and challenges 6: international digital organization for scientific information: perception towards halal awareness and its correlation with halal certification among muslims middle-east journal of scientific research 13(approaches of halal and thoyyib for society, wellness and health): 01. Read principles in halal supply chain management, journal of islamic marketing on deepdyve, the largest online rental service for scholarly research with thousands of academic publications available at your fingertips halal certification: an international marketing issues and challenges shafie, s othman, mn measuring supply chain. A comprehensive and effective marketing guide to promote the awareness of halal certification to the international market.
Malaysia international halal assembly (myha) is a combination of four programmes starts from 26th march to 3rd april 2018 that will be held at le meridien hotel putrajaya, malaysia.